MASTER THE ART
of
FUNDRAISING COMMUNICATIONS
Have you ever wondered...
Why some fundraising appeals raise more money than others?
What’s the best way to craft a story that resonates deeply with your supporters?
If there’s a simple way to become super-efficient when writing your fundraising appeals?
How to instil confidence in your team, so they CAN deliver real results, every time?
Our Fundraising Communications Mastery course can deliver this
(and much more!)
- Six-months part-time training
- All online
- 20 hours of live webinars and coursework
- Small groups of 12 students maximum
- One-on-one mentoring and content review by course presenter Dominique Antarakis
- Open to international fundraisers
- Eligible for 9 CFRE points in Category 1.B -Education upon completion.
Course starts 25 July 2024
ONLY 12 PLACES AVAILABLE | SUPER EARLY BIRD PRICING ENDS 31 MAY 2024
Register nowDon't miss out
Register now2023 course pricing
Standard course
Course includes:
- Six 1.5 hour interactive group training webinars
- Take home resources & activity packs
- Practical templates and checklists to use in your own fundraising
- Practical homework tasks that you can apply in your own organisation
- Two hours one-on-one mentoring with Dominique per month
- Eligible for 9 CFRE points in Category 1.B Education upon completion
Unlimited course
Course includes:
All features of the standard course plus UNLIMITED one-on-one mentoring and expert copy review with Dominique.
What our graduates say:
100% of graduates surveyed said the course was organised in a way that helped them develop a deeper understanding of the underlying strategy, concepts and application of communications skills within the fundraising sector.
"I joined the Masterclass to hone my fundraising copywriting skills and ensure I was up-to-date with the current fundraising best-practice. I found the Masterclass incredibly valuable – Dominique is a great teacher and our 1:1 sessions were super helpful. I definitely finished the course feeling more confident in my abilities."
– Holly Frankham, Heart Foundation NZ
What is CFRE?
The CFRE program is a globally recognised voluntary fundraising certification that recognises your commitment to a higher standard in fundraising.
Becoming a CFRE endorsed Professional Practice fundraiser only requires 36 CFRE points.
By registering for the Change&Co Fundraising Copy Masterclass, you are eligible to apply for 9 CFRE points in Category 1.B - Education and will be a quarter of the way to gaining your CFRE certification!
Learn more about CFRE
Is the course right for me?
If you’re:
- A fundraiser responsible for preparing all your fundraising and donor care communications
- Part of a small fundraising team with limited resources
- Looking to build a successful career in fundraising communications
- Interested in CFRE certified training courses...
…then this essential six-month course is for you.
What you'll learn:
- What makes an effective fundraising pack
- How to choose a compelling case study
- How to structure a brilliant fundraising letter
- How to conduct a great interview
- The dos and don’ts of digital communications
- How to raise more money with email
- How to make personalisation work harder
- How to deliver authentic donor care
- How to write content for RG, surveys and bequests
Course starts 25 July 2024
Sign up todayMasterclass guarantee
At the end of the course, we guarantee:
- You’ll be more confident in your writing skills
- You'll be able to take on more complex fundraising copy tasks with ease
- You'll be able to write more engaging, effective copy that resonates with supporters.
Or we'll give you your money back*
Register nowUnit outline
Unit 1
We start with the fundamental building blocks of effective storytelling, the basis of all good fundraising communications. You’ll learn the 6 key elements of storytelling, how to find good stories and tips and techniques for interviewing.
Unit 2
We look at why people give, and the structure of best-practice fundraising letters, along with how to find out more about your donors and their motivations for supporting your cause - and how to use that information for effective personalisation.
Unit 3
We move on to all things digital - how to plan a digital campaign, what elements are crucial when drafting content for digital, and how and when to integrate online and offline to make sure your appeals are hitting or exceeding target.
Unit 4
We focus on emails and how to make them work for different audiences and types of communication. For many charities, emails are the bedrock of their fundraising appeals program, so it's critical to make sure they're working as hard as possible.
Unit 5
Different donor audiences need slightly different messaging - so in this unit, we dive into different communications styles, writing techniques and language for regular givers, bequest prospects and mid to high value donors.
Unit 6
We recap the key lessons from the previous five sessions, and look at the importance of donor journeys. The session also includes plenty of best-practice examples from charities around the world to review as a group.
What our graduates say:
100% of graduates surveyed said the webinar resources (PowerPoints, case studies, take-home material etc) and homework significantly improved their fundraising communications skills.
"The Fundraising Communications Mastery course was exceptional! I gained valuable tactics that I can readily implement for our upcoming campaigns and donor communications. The session on donor surveys was particularly insightful, but the most significant takeaway for me was the emphasis on maintaining authenticity in our communications.
A big thank you to Change & Co for providing this valuable opportunity!"
– Sharni Minett, One Girl
Meet your presenter
International trainer and presenter, CEO of Change&Co. Dominique Antarakis has been helping non-profits create winning fundraising appeals for over 20 years.
As a highly successful copywriter, she will not only inspire you to create communications that are crisp and compelling, but set you up for fundraising success as we head into a critical time for charities.
Register now to become a fundraising copy master
Got a question?
We’d love to chat about training for you or your team.
Submit your enquiry below and we’ll get back to you within 24 hours.
