LEARN THE ESSENTIALS

of

FUNDRAISING COMMUNICATIONS

FUNDRAISING NEST FLYERS $20 DISCOUNT

- MEMBERS PAY $79 FOR LIFETIME ACCESS

for our comprehensive on-demand course covering the essential skills and strategies of fundraising communications.

In this introductory course comprising 5 modules, you’ll learn the basic building blocks of fundraising appeals from choosing and telling a strong, emotive story and the crucial elements of a direct mail pack, to how to adapt DM packs for online, and the key things to cover when venturing into the digital space.

We’ll also cover the use of personalisation to increase response and boost donor loyalty.

PLUS, full participation in Fundraising Communications Essentials course is applicable for 8.75 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

On demand content

Start any time

Fundraising Nest Flyers pay only AUD$79 (ex GST) for lifetime access

Get started today!

Is the Essentials course for me?

If you’re:

A fundraiser responsible for writing all your fundraising and donor care copy
Part of a small fundraising team with limited resources
Looking to build a successful career in fundraising communications
Wanting to gain CFRE certification points...

…then this essential self-paced course is for you.

What you'll learn

How to find stories and conduct effective interviews
How to structure a brilliant fundraising letter
The strategy behind asks and dollar handles
How to make personalisation work harder
How to build your fundraising letter and create a killer fundraising pack
The dos and don’ts of digital communications, and
How to integrate digital with DM

Earn CFRE points

By completing the Fundraising Communications Essentials course, you are eligible for 8.75 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

Learn more about CFRE

“The Fundraising Communications Essentials course is a great way to learn the basics of writing fundraising copy. The content in each module is easy to understand and informative, providing you with the knowledge to build your fundraising communications skills. I would highly recommend this course for anyone who would like to start their career in, or is already involved in, writing fundraising communications."

– Megan Lewit, Taronga Conservation Society Australia

Module outline

MODULE 1

How to find stories

In this module, you’ll learn how to:

find & choose the best case studies
conduct better interviews using best-practice journalism techniques and
craft more compelling stories.

MODULE 2

How to craft an effective fundraising letter

In this module, you'll discover how to:

structure an effective fundraising letter
choose a signatory
adjust tone of voice for different audiences, and
ask for money for maximum return.

MODULE 3

How to build out a fundraising pack

In this module, you'll learn:

what should go in a fundraising pack and how it tells a story
how to create premiums, forms & more to increase response
how copy & design work together.

MODULE 4

How to use personalisation

By the end of this module, you’ll be able to:

craft surveys to find out more about your donors
individualise their experience, and
decide what personalisation is most effective.

MODULE 5

How to start fundraising for digital

In this module, you’ll learn:

the five rules for digital fundraising
how to integrate digital with DM
how to test effectiveness, and grow your audience.

COURSE

TAKEAWAYS

Complete with video walkthroughs of best-practice fundraising communications examples, downloadable resources and take-home activities, this course will take your fundraising communications from meh to magnificent.